• Adam Kitchen
22 episodes
The best eCommerce strategies from the leading entrepreneurs in the D2C world. We interview the sharpest minds in eCommerce and find out the tactics being played out in the incredibly competitive battlefield of the D2C space right now. Hosted by Adam Kitchen, Founder & CEO at Magnet Monster, one of the world's leading eCommerce Email Marketing agencies.

Episodes

Email Deliverability with Russell Dawson, Email Marketing Wizard at Taxi for Email.
2021 Jul 0948m 15s
Russell Dawson is an email marketing veteran, with over a decade involved deeply in the technical components of email. In this episode, we discuss. - Authentication of your I.P and how it affects deliverability - Segmentation strategies for bringing inactive subscribers back into your engaged segments - The benefits of a shared IP vs dedicated sending domain - How to measure success with email metrics in a post-iOS15 world. Find out more about email marketing, deliverability and iOS 15 here: https://www.magnetmonster.co.uk/blog
Conversational Marketing with Blake Imperl, Head of Growth @ Tone
2021 Jul 0142m 36s
Blake Imperl is the head of growth at Tone, a conversational SMS platform that was recently acquired by Attentive. In this episode, Blake draws on his experience both in the SaaS space and previously as head of retention for an agency where he was responsible for developing lifecycle marketing strategies focused on retention for D2C Shopify brands. He shares: - How to adopt a conversational marketing approach into your strategy - The best ways to use SMS marketing for D2C brands - Touchpoints in the customer journey where a conversational approach can be most effective Learn more about Tone here: https://tonemessaging.com/
Lessons from the data of 1400 eCommerce brands with Jeremy Horowitz, Co-Founder at Messenger Mastermind
2021 Jun 2450m 45s
Jeremy Horowitz is the co-founder of Messenger Mastermind, an SMS Marketing Agency, and also the Director of Marketing at Daasity, a D2C Analytics platform. Jeremy has a huge amount of experience in nearly every department of the eComm ecosystem. In this episode, Jeremy discusses: - The most important metrics for predictable, healthy growth in eCommerce that every brand needs to be focused on - How iOS 14 & iOS 15 will change the landscape for D2C brands - His favourite brands that are crushing it in eComm at the moment and what they're doing well You can learn more about Jeremy's work at Messenger mastermind here: https://messengermastermind.co/
Taking a craft butchery online - with Barry Kerrigan, Owner of Kerrigans
2021 Jun 2438m 31s
Barry Kerrigan is the Managing Director at Kerrigan's Craft Butchers. With 5 offline retail locations in Ireland, they've established themselves as one of the premier destinations for high-quality fresh food produce in Ireland with their base located in Dublin. In 2016, Barry took the business online, recognising a gap in the market for high-quality fitness foods that still tasted great and were packed with flavour. Learn more about Kerrigans here: http://kerriganmeats.ie/
Taking Dublin's best butchery online with Barry Kerrigan, Managing Director at Kerrigans
2021 May 0938m 31s
Barry Kerrigan is the Managing Director at Kerrigans Craft Butchers. With 5 offline retail locations in Ireland, they've established themselves as one of the premier destinations for high-quality fresh food produce in Ireland with their base located in Dublin. In 2016, Barry took the business online, recognising a gap in the market for high-quality fitness foods that still tasted great and were packed with flavour. Learn more about Kerrigans here: http://kerriganmeats.ie/
Making the algorithms work in your favour with Masood Akbarzai, Founder @ Business Intel Pro
2021 Apr 3037m 13s
Masood Akbarzai lives and breathes the study of algorithms. With extensive knowledge of Facebook, Google, Youtube and LinkedIn Ads, he's been engrossed in the practice for over 10 years now. In this episode of eCommerce on Fire, Masood shares his predictions for the future of eCommerce in light of the recent iOS 14 privacy updates and where he sees the future of paid advertising heading. Masood is also the founder of Business Intel Pro, a digital marketing consultancy & agency that works with top talent from around the globe and serves eCommerce and B2B clients with a raft of digital solutions. Learn more about Business Intel Pro here: https://businessintelpro.com/ Learn more about email marketing for eCommerce here: https://www.magnetmonster.co.uk/
Bringing an Icelandic fish oil powerhouse to the US at 21 years old with Sean Edwards, CEO @ Lysi US
2021 Apr 2237m 54s
At the age of 21, Sean Edwards got the opportunity of a lifetime to bring Icelandic fish oil powerhouse Lýsi to the United States. It's something he's grabbed with both hands and turned into a great success story.In this interview, Sean discusses:- How their liquid fish oil has disrupted the conventional capsule fish oil market- How his business was turned upside down with covid due to store sampling not being possible and how they pivoted to their online strategy- Why he loves selling on Amazon & Shopify and the core differences between the two and how he approaches them- The importance of knowing your numbers back to front to make more strategic- and profitable - business decisions- His advice to other entrepreneurs in eCommerce on product-market fit and finding your value proposition.Learn more about Lýsi here: https://lysi.us/
eCommerce on Fire Episode 16 🤑🛒🔥 - Building the Glam Wax Empire with CEO Christie Stapleton
2021 Apr 2028m 46s
Glam Wax is one of the UK's fastest-growing fragrance companies.In just over 2 years, CEO & Founder Christie Stapleton has moved from her kitchen apartment to over 3,000 sq ft of facilities to accommodate the demand for her homemade wax melts and candle ranges.In this interview, Christie discusses:- How she sold over 150 products over a couple of days which allowed her to see a clear product-market opportunity and fit- Using Instagram influencers to grow the brand- Why Glam Wax is investing in organic SEO for long-term results in light of the new iOS 14 privacy updates potentially harming their acquisition strategy- How Glam Wax approaches its Facebook & Google Ads strategy with low ticket items and increases their Average Order Value (AOV) with upsells and Shopify appsLearn more about Glam Wax here: https://glamwax.co.uk/
Debunking the eCommerce Echo Chamber with Juliana Jackson, Chief Evangelist at Omniconvert
2021 Apr 0850m 48s
Juliana Jackson is the Chief Evangelist at Omniconvert and one of the leading pioneers of Customer Value Optimization (CVO) which she claims needs to be the focus for eCommerce brands to succeed in today's immensely competitive market.In this episode, Juliana covers:Why the traditional eCommerce growth formula is flawedWhich metrics to track for eCommerce successWhy she's obsessed with Customer Lifetime Value leading to the nickname "The CLV Lady"The importance of the CLV:CAC ratioWhy RFM segmentation mattersHow to blend Qualitative Data with Quantitative Data to enrich the customer experience
How a Try Now, Buy Later model can revolutionise eCommerce - with Benjamin Davis, CEO @ TryNow
2021 Apr 0829m 39s
Benjamin Davis is the CEO of TryNow, Try Now, Buy Later software for Shopify Plus brands.After directing a D2C fashion brand, Benjamin spotted a gap in the market for a Try Now Buy Later model and decided to create a software solution for his problem.Similar to how Amazon Wardrobe works, TryNow helps the customer to experience the product before actually investing in it leading to increased conversion rate, average order value and consumer confidence.In this episode, Benjamin discusses:How TryNow helps brands increase CR, AOV & ROASWhy a Try Now, Buy Later model can help reduce the need to discount and improve profit margins for your brandThe key objections to the Try Now, Buy Later model and why you shouldn't fear themWhy returns aren't the worst thing in the world for your brand and how to embrace themHow the best brands will win out in the long-term by embracing this business model