Totally Hyped - The Small Business Marketing Podcast
  • Cale Guin
15 episodes
Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business. The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve. This podcast weeds through the garbage and simplifies marketing for SMBs.

Episodes

Data Analytics for Small Business - Market Research with Kathy Steinberg of Harris Poll
2021 Mar 0447m 10s
For small businesses, market research seems out of reach – too expensive. But when you really need information, how much does it cost you to go without? What would it mean to your business if you had data you could base decisions on?
The Best Data Analytics Story Ever
2021 Mar 0120m 19s
Today's episode revolves around a very personal part of my life. It's the story of how I ended up in a wheelchair and the resulting life-altering lessons I have had to learn about the value of being data-driven. Whether you think you are effectively gathering and using data, you think you don't need to, or you're not really sure you have the time or energy to wrap your head around the complexities – I implore you to listen to my story.
Content Marketing for Small Business
2021 Feb 1530m 30s
Content marketing is at the center of digital marketing. Although the concept has been around for eons, Google changed the game when it adjusted its algorithm to move websites higher in the search results roughly a decade ago. Having relevant content on your site and having content pointing to your site made content the star of search results.
LinkedIn Expert Wayne Breitbarth
2021 Feb 0948m 23s
It's always fun to talk with Wayne Breitbarth. There's nothing like being entertained while you learn how to improve your business. We talk recruitment, job searches, how to target and connect with your most desirable prospects.
Jingles That Made Brands Famous
2021 Feb 0416m 23s
As it relates to my mission of simplifying marketing for small businesses, this episode shows examples of catching lightning in a bottle, what it really takes to stand out in more traditional mediums, and one story of how a jingle saved one of the world’s largest brands and the trickery used to push it onto the buying public. At the end of this episode, I will break down what it takes to get a jingle to cut through to help your company stand out.
Website Design and Development with Ansley Fones
2021 Feb 0258m 52s
If you’re in the market for a website, a redesign, or you need to re-energize your passion for your company’s website, you owe it to yourself to hang out for a bit and get to know Ansley Fones, owner of AnsleyFones.com. If you have seen the Netflix series Get Organized with The Home Edit, you might be familiar with her work as the designer and developer of their website.
Today's Marketing - What Works and What Doesn't Work
2021 Jan 284m 12s
When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here's the answer.
Quickie - 10 Minutes to Better Rankings in Google
2021 Jan 2510m 4s
A page one ranking in Google is the Holy Grail of online marketing. Optimizing your website and content to improve search engine rankings is called SEO or Search Engine Optimization. This episode is a quickie. Learn what you need to know to do the work yourself or to drive your marketing team to success, in less than 10 minutes.
Don't Do This If You Want To Succeed at Marketing
2021 Jan 218m 16s
Also-Ran Definition
Reputation Management with Karl Robe
2021 Jan 2152m 24s
For most products and services, proof of social buy-in is a key element in purchasing decisions. With reviews everywhere and go-to apps like Yelp, a company's reputation is on display more than ever –regardless of accuracy. Reputation can cut both ways. At its peak, it can make or break a company. No matter what, it's always there, and consumers either know a company's reputation or will find out about it.