Split Tests Facebook Ads
  • Courtney Kim
1 episode
What is split testing? Like an A/B test, split testing allows you to create multiple ad sets and test them against each other to see which strategies produce the best results. For example, you can test the same ad on two different audiences to see which audience performed better.


2020 May 121m 13s
Learn about the types of A/B tests you can create on Facebook from Ads Manager and the Experiments tool.
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